On Thursday, October 7, the City of Lake Oswego was presented the 2022 Award for Excellence by the League of Oregon Cities (LOC) for our “Shop Lake Grove” business support and promotional program implemented for the Boones Ferry Road Project. The award recognizes progressive and innovative city operations and great services to its residents.
Completed this summer, the Boones Ferry Road Improvement Project involved completely reconstructing and widening nearly a mile of undersized roadway, to transform it into a welcoming, comfortable and accessible corridor for all.
With more than 200 businesses located within the busy commercial corridor directly impacted by major construction, the City of Lake Oswego took a groundbreaking approach to mitigate impacts to businesses by developing a robust business support and promotional program and engaging early and often with the community.
The Shop Lake Grove program included providing free promotional videos, media articles, social media campaigns, and a monthly raffle where customers could win gift cards to a participating business of their choice.
“I’m extremely proud of this unique program that we developed and implemented in-house, and the efforts we took to support businesses, promote their services, and keep them informed throughout this multi-year project,” said Katy Kerklaan, Project Manager and Communications Specialist with the City. “It’s fantastic to be recognized by the League of Oregon Cities for this program and it was incredible to be able to highlight so many small, locally-owned businesses.”